Doing good costs nothing – except a click
That's why gutopia has created a platform that brings donations into everyday life: Shop as usual, at the best price – and automatically support organizations. No extra costs. But with real impact.
Anchoring donations in everyday life
Donating should not be an extra effort, but a natural part of everyday life. With gutopia, every online purchase becomes a small support for organizations – free, automatic and transparent.
This creates impact on the side, right where millions of clicks already happen.
What makes us special
gutopia makes donations part of everyday life – simple, automatic and without additional costs. This distinguishes us from traditional donation platforms:
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Do good for free
the shops pay, not you
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Shop at the best price
thanks to integrated price comparison
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Start easily
without registration, without detours
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Every purchase counts
impact is created regularly, not just once
Our Values
Behind gutopia stands an attitude: Impact only happens when there is trust. That's why we follow clear principles:
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Transparency
We disclose how much flows where
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Fairness
Every organization has the same opportunities, regardless of size
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Sustainability
Impact comes from everyday decisions, not just special campaigns
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Data Protection
No data sharing, no tracking traps
Where we come from – where we're going
The idea for gutopia arose from an observation: There are thousands of great organizations – but hardly any platform that provides them with regular funding without effort.
Under the name Vereinkauf, we were able to enable over €3,000 in donations in the first few months.
Since spring 2025, we have been part of Bildungsspender | WeCanHelp gGmbH.
Alongside Bildungsspender and WeCanHelp, gutopia complements the family as a new platform – with a focus on social price comparison and modern user experience.
Today: 1,000+ shops connected, first organizations active, stable and sustainable infrastructure.
Tomorrow: 10,000+ organizations, direct donations, community features.
Our Mission: Scale Impact – Not Complexity
Many organizations struggle with too little time, money, and visibility. That's why we make donations as simple as possible – so they can focus on what matters: their work.
gutopia is for organizations that …
•have no capacity for their own fundraising campaigns
•want to easily activate their community
•are looking for digital additions
•want to draw more impact from everyday life
Join now – without effort, but with impact
Whether you participate as an organization or shop as a supporter – every click on gutopia makes a difference.