gutopia started with a simple question:
How can we support our favorite projects – without extra money, without much effort?
The answer: By using what we do every day anyway – shopping online. And that's exactly how gutopia came to be:
A platform that enables non-profit organizations to receive support through everyday online purchases – automatically, effortlessly.
We want to strengthen civil society where it's lived:
In daycare centers and schools, in sports clubs, neighborhood projects, youth clubs, animal shelters, and social initiatives – where people stand up for each other but are often on their own when it comes to money and resources.
gutopia brings support where it's needed – simple, transparent, and effective.
• Because you don't pay a cent more when shopping.
• Online shops pay gutopia a referral commission for each purchase. We forward at least 80% of this commission.
• Because more than 30 organizations are already participating.
• Because with every purchase you show: I want engagement to count.
gutopia was founded in October 2024 by people who care about public welfare, digital innovation, and social impact. The idea came from a personal desire to support daycare centers – and grew into a platform for many. The team brings experience from tech, social entrepreneurship, and non-profit work – including projects like betterplace.org.
Today, we're working to turn a small idea into a big movement.
In the first six months, over €3,000 in donations were generated, and more than 30 organizations are already participating.
With your help, we want to achieve much more:
More visibility for initiatives. More impact for engagement. More opportunities for everyone to be part of it.
No extra costs. But with real impact.