gutopia

Shop smart. Do good automatically.

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How gutopia works – in 3 steps

1
Select organization

Choose your association, school or social project from our list.

2
Find product and access shop via gutopia

OTTO, MediaMarkt, Thalia, and many more.

3
Shop as usual

The commission goes automatically to your project – at least 80%.

💚 Non-profit & independent

🔧 No login required

📦 Over 1,000 partner shops

🔒 GDPR compliant

For Associations & NGOs: Get donations without doing more

You take care of your project – we take care of the rest.

gutopia offers you as an association or NGO an uncomplicated way to receive donations continuously – without new campaigns or additional work. Your community shops online, and a portion of the purchase value flows back to you automatically.

  • Income from your supporters' everyday life
  • No effort, no technology, no costs
  • Own project page & reach via gutopia
Register for free now

For Supporters: Helping has never been so easy

Shop online – and automatically do good.

Your purchase becomes a donation: When you visit a shop via gutopia (e.g. Otto, MediaMarkt oder Thalia), a portion of the revenue flows to your chosen organization – without you paying more.

  • Over 1,000 shops
  • No registration
  • No price difference
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What has already been made possible through gutopia

Success stories from the community

"It's remarkable how easy it was to collect donations with gutopia.de! After just two months and some communication through our parent groups, we raised more than €300."

Aline F., Förderverein Kita HannaLegoranTo

"In addition to direct donations, gutopia.de is a simple way for parents to financially support projects in our elementary school."

Daniela R., Förderverein Kiefholz-Grundschule

Impact that can be measured

💰 On average, 5% of the purchase value can be generated as donations at the shops

👥 Each organization receives at least 80% of gutopia commissions

📊 Donation status transparently visible

Example calculation:

An association with 100 active supporters who shop online for €100 each month → approximately €400 per month in donations possible.

Frequently Asked Questions (FAQ)

Is gutopia free?

Yes – completely free for associations, organizations and supporters.

How is the donation calculated?

The shop pays a commission (between 2% and 15%), of which at least 80% goes to your project.

Do I need to register?

No – neither for shopping nor for the donation is a login required.

What happens to my data?

We work GDPR-compliant and do not store any personal shopping data.

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Who's behind gutopia?

We are an independent social-tech project from Germany. Our goal: Making donations simpler, smarter and everyday-friendly.

Values we stand for:

Simple for everyone: Registration and support without unnecessary barriers.

Measurable impact: Every purchase brings direct donations for good causes.

Full transparency: Open and traceable, where every cent goes.

Learn more about us

Join now – without effort, but with impact

Whether you participate as an organization or shop as a supporter – every click on gutopia makes a difference.

Register organization